Instagram Business & Facebook challenged us to showcase the creative potential of their ‘Stories’ with their vertical format. The idea was to create a 15-second video on the theme “Stories from above and below”. We responded to this very broad remit by creating a world in which objects suddenly become vertical, filling the 9:16 format. The video is divided into nine sketches, all of which were illustrated and animated in-house (watch on the full screen!).
Find out more about the process here.