![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/parallel-studio-chair-motion-design-1.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/parallel-studio-umbrella-motion-design-1.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/parallel-studio-caddie-motion-design-1.jpg)
SKETCHES
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/tv-instagram-life-vertical-animation.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/lustre-instagram-life-vertcical-animation.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/deer-instagram-life-vertical-animation.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/pingoo-instagram-life-vertcical-animation.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/cello-instagram-life-vertcical-animation.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/burger-instagram-life-vertcical-animation.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/chair-instagram-life-vertcical-animation.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/wine-instagram-life-vertcical-animation.jpg)
ILLUSTRATION STUDY
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/paralpluie-recherches-instagram-vertical.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/paralpluie-recherches-instagram-vertical-2.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/paralpluie-recherches-instagram-vertical-3.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/paralpluie-recherches-instagram-vertical-4.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/paralpluie-recherches-instagram-vertical-5.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/parallel-studio-chair-motion-design-1.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/parallel-studio-umbrella-motion-design-1.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/parallel-studio-caddie-motion-design-1.jpg)
SKETCHES
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/tv-instagram-life-vertical-animation.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/lustre-instagram-life-vertcical-animation.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/deer-instagram-life-vertical-animation.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/pingoo-instagram-life-vertcical-animation.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/cello-instagram-life-vertcical-animation.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/burger-instagram-life-vertcical-animation.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/chair-instagram-life-vertcical-animation.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/wine-instagram-life-vertcical-animation.jpg)
ILLUSTRATION STUDY
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/paralpluie-recherches-instagram-vertical.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/paralpluie-recherches-instagram-vertical-2.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/paralpluie-recherches-instagram-vertical-3.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/paralpluie-recherches-instagram-vertical-4.jpg)
![umbrella instagram life in vertical motion design parallel studio animation instagram format](https://parallelstudio.tv/wp-content/uploads/2016/11/paralpluie-recherches-instagram-vertical-5.jpg)
Instagram Business & Facebook challenged us to showcase the creative potential of their ‘Stories’ with their vertical format. The idea was to create a 15-second video on the theme “Stories from above and below”. We responded to this very broad remit by creating a world in which objects suddenly become vertical, filling the 9:16 format. The video is divided into nine sketches, all of which were illustrated and animated in-house (watch on the full screen!).
Find out more about the process here.