LA PRAIRIE

TRIBUTE TO HELVETICA
MOTION DESIGN-TYPOGRAPHY

La Prairie entrusted us with the creation of an animation paying tribute to the typeface Helvetica. The mythical Swiss typography used by the brand both for its logo and its communication. These videos go over all the specificities of Helvetica.

Animated typography is a field we are familiar with. We did several animations around typeface. Back in 2012 we did an animation about an other legendary typefont : FUTURA

CREATIVE DIRECTOR
THIBAULT DE FOURNAS (PARALLEL STUDIO)
PRODUCTION MANAGER
ANTONIA POUX (PARALLEL STUDIO)
ANIMATION
MAXIME BOUSQUET ALEXANDRE REHO (PARALLEL STUDIO)
la prairie animation helvetica tribute parallel typographie font_2_1
la prairie animation helvetica tribute parallel typographie font
la prairie animation helvetica tribute parallel typographie font
la prairie animation helvetica tribute parallel typographie font
la prairie animation helvetica tribute parallel typographie font_2_1
la prairie animation helvetica tribute parallel typographie font
la prairie animation helvetica tribute parallel typographie font
la prairie animation helvetica tribute parallel typographie font