This paper animation mashup introduced three TV commercials for Lexus cars. In those, Lexus invites the public to a sales event, showing them a typographic paper invitation. Each invitation is 3D animated to symbolize the Lexus cars attributes. Their powerful engine makes the letters rustle, the paper is carved to remind the topography of a navigation system, or the invitation literally opens to welcome the client in a Lexus dealership.
This project enriches our portfolio of paper animations, joining Louis Vuitton and Chaumet.