TAG HEUER – XMAS 2021

DON'T CRACK UNDER PRESSURE

the pilots

Character design was inspired by famous race drivers and partners of the brand: Ayrton Senna, Max Verstappen, or Steve Mc Queen as the main character in le Mans 66 

steve-mcqueen-tag-heuer-animation
steve-mcqueen-tag-heuer-animation

the cars

The designs of the sledges are also inspired by legendary cars

 
mac laren tag heuer animation parallel studio
mac laren tag heuer animation parallel studio

packaGING

The graphic elements created for the main film are declined on several supports. All the characters and cars have been modeled and printed in 3D, then placed in all the shop windows of all the TAG HEUER stores. Here is an example with the store on the Champs-Elysées.

windows tag heuer animation parallel studio
windows tag heuer animation parallel studio

packaging

Other supports have been created for this Christmas campaign: packaging, Christmas cards....

 
packaging tag heuer chistmas animation parallel studio

the pilots

Character design was inspired by famous race drivers and partners of the brand: Ayrton Senna, Max Verstappen, or Steve Mc Queen as the main character in le Mans 66 

steve-mcqueen-tag-heuer-animation
steve-mcqueen-tag-heuer-animation

the cars

The designs of the sledges are also inspired by legendary cars

 
mac laren tag heuer animation parallel studio
mac laren tag heuer animation parallel studio

packaGING

The graphic elements created for the main film are declined on several supports. All the characters and cars have been modeled and printed in 3D, then placed in all the shop windows of all the TAG HEUER stores. Here is an example with the store on the Champs-Elysées.

windows tag heuer animation parallel studio
windows tag heuer animation parallel studio

packaging

Other supports have been created for this Christmas campaign: packaging, Christmas cards....

 
packaging tag heuer chistmas animation parallel studio