research
First step was the exploration and development of ideas fitting the concept. Here are some that didn't make the cut.
"behind the scenes"
The Behind-The-Scene format being the key concept of this campaign, we put together an actual one, developing the creative process from sketch to 3D, the latter beautifully achieved by the talented people at Garnamatac.
additional content
Below a selection of some teaser content, posted on Tag Heuer social media a few days before the launch of the campaign film.
adaptations
Other supports have been created for the Christmas campaign : website, shop windows, prints, etc.
