TAG HEUER – CHRISTMAS 2023

BEHIND THE SCENES

The Tag Heuer elves are back for this season 2023, two years after we brought them to life (see our two previous Christmas campaigns here in 2021 and here in 2022.
This year, we turn the spotlight on Hollywood cinema, in the exciting world of film studios, and take a peek behind the scenes. In a race against the clock, we jump from one movie set to another, where the monumental Tag Heuer watches are staged to recreate mythical scenes of genre cinema. Car chases, bank heists, 50s musicals and other superhero references.
See below a quite fitly assembled behind-the-scene, explaining a bit more about how we created this.

DIRECTION & CONCEPT

NICOLAS LEFAUCHEUX (PARALLEL STUDIO)

PRODUCTION MANAGEMENT

ANTONIA POUX (PARALLEL STUDIO)

PRE-PRODUCTION

NICOLAS LEFAUCHEUX (PARALLEL STUDIO) HUGO LEICK (PARALLEL STUDIO) GARNAMATAC

3D ANIMATION

GARNAMATAC

MUSIC & SOUND DESIGN (MAIN FILM)

ARNAUD TOULON

MUSIC & SOUND DESIGN (SOCIAL MEDIA)

ALEXANDER MASLYUK

TagHeuer-behind-the-scenes-campagne-Noël-3D-croquis

research

First step was the exploration and development of ideas fitting the concept. Here are some that didn't make the cut.

"behind the scenes"

The Behind-The-Scene format being the key concept of this campaign, we put together an actual one, developing the creative process from sketch to 3D, the latter beautifully achieved by the talented people at Garnamatac.