The Most Sustainable Jeans Ever G-STAR RAW bring denim to life with a vibrant 2D tale of the most sustainable jeans ever made

ClientG-STAR
Expertise2D
The Most Sustainable Jeans Ever

VISUAL RESEARCH

Character design illustration for G-Star's environmentally focused denim story animated campaign
Research illustration focusing on water and sustainability themes for G-Star jeans animated campaign
Illustration of a crow interacting with denim, symbolizing sustainability in G-Star's animation campaign
Modern 2D geometric illustration of a man holding jeans, minimalist geometric art with blue color palette.
Nature-inspired river scene visual highlighting G-Star's eco-conscious jeans
Illustrated crow representing environmental storytelling in G-Star's sustainable campaign in animation

ANIMATIC

Direction Thibault de Fournas (Parallel Studio), Nicolas Lefaucheux (Parallel Studio), John Jones Production Parallel Studio 2D Animation John Jones Motion Design Pierre Albanese, Thibault de Fournas (Parallel Studio), Valentin Hue, Nicolas Lefaucheux (Parallel Studio) Music + SFX Zelig Sound