Holiday Race What if TAG Heuer had its own grand prix. Discover a very special F1 race.
CONCEPT
The 2025 Christmas campaign staged as a Formula 1 Grand Prix weekend: the TAG Heuer Grand Prix, with a festive twist.
The animation borrows the same codes as Formula 1 : you find the same framing and the same types of cameras, acting, movements...
THE TEAMS
Each team mirrors the visual codes of a TAG Heuer icon: Carrera, Aquaracer, Connected, Monaco or Formula 1.
THE TEAMS
Each team mirrors the visual codes of a TAG Heuer icon: Carrera, Aquaracer, Connected, Monaco or Formula 1.
BREAK DOWN
INTERACTIVITY
The campaign was designed to be interactive. The user chooses a team from the five available, then launches the film and accesses an alternative ending depending on the chosen team.
INTERACTIVITY
The campaign was designed to be interactive. The user chooses a team from the five available, then launches the film and accesses an alternative ending depending on the chosen team.
As a global campaign, it naturally extends to print,
with a series of visuals inspired by Formula 1 iconography
SOCIAL MEDIA
A range of additional content was created for social media posts, as well as for TAG Heuer’s website.
WEBSITE
Direction Thibault de Fournas (Parallel Studio) Executive Producer Julien Buckens (Parallel Studio) Assistant Producer Amélia Candelon (Parallel Studio) 3D Modeling Philippe Auclaire Illustration Louis Holmes, Thibault de Fournas (Parallel Studio) Texturing & Lighting Brieuc Lefloch, Cameron Defrates-Penelon (Parallel Studio) 2d Animation Louis Holmes Motion Design Cameron Defrates-Penelon (Parallel Studio) SFX Alexander Maslyuk