Holiday Race What if TAG Heuer had its own grand prix. Discover a very special F1 race.

ClientTAG HEUER
ExpertiseLuxury, 3D
Holiday Race
Animated figures of race crew in various poses.

CONCEPT

The 2025 Christmas campaign staged as a Formula 1 Grand Prix weekend: the TAG Heuer Grand Prix, with a festive twist.

Three-step racing design process: inspiration, mock-up, and print.

The animation borrows the same codes as Formula 1 : you find the same framing and the same types of cameras, acting, movements...

Collage of F1 race scenes with photos and sketches.

THE TEAMS

Each team mirrors the visual codes of a TAG Heuer icon: Carrera, Aquaracer, Connected, Monaco or Formula 1.

Watch, racing figurine, and car with Team Monaco branding.

THE TEAMS

Each team mirrors the visual codes of a TAG Heuer icon: Carrera, Aquaracer, Connected, Monaco or Formula 1.

Watch, racing figurine, and car with Team Monaco branding.
Racing-themed display with TAG Heuer Aquaracer watch.
Watch displayed above a Formula 1 car with two figurines.
TAG Heuer watch displayed with toy race car and figures.
Luxury watch with blue dial above a Formula One car and figures.

BREAK DOWN

INTERACTIVITY

The campaign was designed to be interactive. The user chooses a team from the five available, then launches the film and accesses an alternative ending depending on the chosen team.

Flowchart of watches with animated characters and film progression.

INTERACTIVITY

The campaign was designed to be interactive. The user chooses a team from the five available, then launches the film and accesses an alternative ending depending on the chosen team.

Flowchart of watches with animated characters and film progression.

PRINT

As a global campaign, it naturally extends to print,

with a series of visuals inspired by Formula 1 iconography

Top view of a Formula 1 car with a watch case on top.
Animated racing characters and cars with a checkered flag and Tag Heuer logo.
Cartoon racers on podium with cars and snowy mountains.

SOCIAL MEDIA

A range of additional content was created for social media posts, as well as for TAG Heuer’s website.

Tag Heuer Monaco watch in orange display box on wheels.
Luxury watch displayed in red box with cartoon figure in the background.

WEBSITE

Direction Thibault de Fournas (Parallel Studio) Executive Producer Julien Buckens (Parallel Studio) Assistant Producer Amélia Candelon (Parallel Studio) Character Design Maxime Dondon (Parallel Studio) 3D modeling Philippe Auclaire, Clément Le Bouc 3D Layout Clément Le Bouc, Still image Maxime Dondon (Parallel Studio) Texturing & Lighting Fanny Rollot, Guillaume Lollier, Maxime Dondon (Parallel Studio), Cameron Defrates-Penelon (Parallel Studio) Character animation Anthony Delliste, Nicolas Caillet Hero Film - Animation Petrick Hero Film – Texturing & Lighting Petrick Color script Petrick Audio Axel Guenoun Voice Over David Croft (Crofty) Special Thanks Adèle Boulot (Parallel Studio), Alexandre Reho (Parallel Studio), Nicolas Lefaucheux (Parallel Studio)