G-STAR

THE MOST SUSTAINABLE JEANS EVER

In 2018, G-STAR RAW created the most sustainable jeans ever. Every step of the production process has been improved to protect the environment. G-STAR RAW asked us to produce and direct the official video campaign plus all additional digital content. To this end, we teamed up with animator John Jones. Together we created an innovative and vibrant 2D animation retracing the story of how these jeans are made.

To see our previous work with John Jones, for A.S.O., go here.

CREATIVE DIRECTION

THIBAULT DE FOURNAS NICOLAS LEFAUCHEUX

DIRECTION

JOHN JONES

PRODUCTION

PARALLEL STUDIO

2D ANIMATION

JOHN JONES

ANIMATION

PIERRE ALBANESE THIBAULT DE FOURNAS VALENTIN HUE NICOLAS LEFAUCHEUX

MUSIC - SOUND DESIGN